“Imagine a world without air.”

This phrase resonated with me throughout my design process for Nike’s Air Max Day, shaping how I approached this project. I had the opportunity to design an exhibit celebrating this legendary technology, exploring how augmented reality and 3D modeling could enhance storytelling and user engagement.

Researching Air Max meant deconstructing its technology, understanding its impact, and interpreting its essence in a way that felt interactive and personal. I wanted to create something people could not only experience in the moment but also take with them; a tangible connection to the innovation behind the shoe.

With only a week to bring this vision to life, I pushed myself outside my comfort zone, gaining valuable skills in AR, 3D modeling, time management, and communication. This project also challenged me to create an interactive experience through print, demonstrating how technology can transform the way we engage with brands, products, and stories.