OVERVIEW
For many single parents traveling with young children, the airport experience is often stressful, unpredictable, and overwhelming. Boston's Logan Airport faces the challenge of creating an environment that not only eases this stress but also turns family travel into a positive, repeatable experience. Our goal was to build loyalty and stand out as a family-friendly airport.
ROLE
UX/UI
Research
Copywriting
RESEARCH
1/4 of families are single-parent households and with 90% of families reporting plans to travel this year Logan has a major opportunity to target a high-volume, underserved audience. By positioning itself as the most family friendly option for solo caregivers compared to competitors, Logan can differentiate itself while increasing loyalty among millions of family travelers.
Three Key Insights
1.
60% of parents said having a bored child caused the most conflict from curb to gate.
2.
Single parents most brought up pain point was wishing they had an extra hand
3.
Children get easily overwhelmed, especially when parents are also overwhelmed
SOLUTION
We knew it was important to target both the child and parent when crafting a solution. We thought how useful push cart are and wondered how can transform them into an interactive storytelling experience.
What if a push-cart could turn into a child's favorite movie, tv-show, or game?
KEY FEATURES
Customizable push-cart
AI driven packing list unlocks rewards the more a kid packs
Airport Story Mode
Brand Partnerships
