Alyssa Forman | Case Study | 2026
Logan Kids
Time Frame
1 month
Role
UX/UI Design
User Research
OVERVIEW
For many single parents traveling with young children, the airport experience is often stressful, unpredictable, and overwhelming. Boston's Logan Airport faces the challenge of creating an environment that not only eases this stress but also turns family travel into a positive, repeatable experience. Our goal was to build loyalty and stand out as a family-friendly airport over competitive means of transportation.
PROBLEM
Logan Airport does not have resources to support single parent families navigating the airport.
RESEARCH
1/4 of families are single-parent households and with 90% of families reporting plans to travel this year Logan has a major opportunity to target a high-volume, underserved audience. By positioning itself as the most family friendly option for solo caregivers compared to competitors, Logan can differentiate itself while increasing loyalty among millions of family travelers.
Three Key Insights emerged that directly shaped our design:
1.
60% of parents said having a bored child caused the most conflict from curb to gate.
2.
Single parents' most frequently mentioned pain point was wishing they had an extra hand
3.
Children get easily overwhelmed, especially when parents are also overwhelmed
DESIGN PROCESS
Key Feature | Push-cart
We heard single parents throughout our interviews repeat the same wants over and over again in different ways. They needed another set of hands to help them so they could worry about what matters, their kids.
As a team, we knew that we couldn't give parents a magical set of extra hands so we began to think of how we could improve existing tools that help parents.
we wondered…
What if a push-cart could turn into a child's favorite movie, tv-show, or game?
Key Feature | Gamifying to-do lists
Parents voiced the stress that comes the night before a trip — multiple kids, one parent, and everyone running around packing.
So we asked kids what actually makes them excited to do chores. The most common answer: rewards. That gave us the idea for a reward system that lets kids unlock ways to customize their cart as they pack. As they work through their to-do list, stickers and new colors unlock to decorate their push-cart before take-off, turning a stressful pre-trip checklist into something kids actually want to finish.
App Walkthrough