Alyssa Forman | Case Study | 2026
Logan Kids
Time Frame
3 months
Role
UX Design
UI Design
User Research
OVERVIEW
"Imagine a world without air” served as the conceptual foundation for my Nike Air Max Day project. I designed an AR-enabled exhibit and interactive print piece that deconstructed Air Max technology using 3D modeling to create an immersive, personal storytelling experience. Completed within one week, this project pushed me beyond my comfort zone while strengthening my skills in AR, 3D modeling, and communication. Ultimately this project challenged me to rethink how print and emerging technology can connect people to products and brand stories.
PROBLEM
Communicate the technology inside Nike's newest AirMax sneaker.





