Mission

How might we improve the curb to gate experience for single parents traveling with kids?


Time Frame

3 months


Project Role

UX/UI

User Research
User Testing

Mission

How might we improve the curb to gate experience for single parents traveling with kids?


Time Frame

3 months


Project Role

UX/UI

User Research
User Testing

Problem

How to Improve the Curb to Gate Experience for Leisure Travelers for Logan Airport

How to Improve the Curb to Gate Experience for Leisure Travelers for Logan Airport

For many single parents traveling with young children, the airport experience is often stressful, unpredictable, and overwhelming. Logan Airport faces the challenge of creating an environment that not only eases this stress but also turns family travel into a positive, repeatable experience. Our goal was to build loyalty and stand out as a family-friendly airport.


Logan needed kids to feel excited and for parents to feel confident.


For many single parents traveling with young children, the airport experience is often stressful, unpredictable, and overwhelming. Logan Airport faces the challenge of creating an environment that not only eases this stress but also turns family travel into a positive, repeatable experience. Our goal was to build loyalty and stand out as a family-friendly airport.


Logan needed kids to feel excited and for parents to feel confident.


Problem

We were torn on who should we focus on. The parent, or the kid? We took this into our research phase and realized a couple things. One, parents want an extra set of hands. And two, they just want their kids to have fun.


Boston Logan is well known for the business traveler however it is not known to be family friendly. After our research phase we decided to create a product tailored for both parents and kids that allows parents to join in on the fun, while feeling more supported by Logan.



1 in 4

children lives in a single-parent household.

30%

of leisure travelers are families

60%

of parents say that board kids cause the most conflict during travel

Solution

How to Improve the Curb to Gate Experience for Leisure Travelers for Logan Airport

Key Features


Customizable push–cart

AI powered packing lists

Engaging airport story mode

Reward system

Brand partnerships

Our solution uses an E-ink car wrap that is able to be applied to our carts. Parents connect their smart device to the cart and families watch as their cart transforms into their design from the app.

Designed to Spark Imagination

Help users discover their options

Designed to Spark Imagination

Help users discover their options

Keeping Families on Track

Why make packing boaring?

Keeping Families on Track

Why make packing boaring?