UX/UI Case Study 2026
Mop
OVERVIEW
Mop bridges the gap between community and commerce by creating a frictionless hair-care shopping experience built around trusted recommendations, personalization, and shared routines.
OVERVIEW
Mop bridges the gap between community and commerce by creating a frictionless hair-care shopping experience built around trusted recommendations, personalization, and shared routines.
ROLE
UX/UI
Research
Branding
Marketing
PROBLEM
The problem isn't a lack of information; it's a lack of relevant information
Despite abundant reviews and user generated content, users still struggles to find hair-care products that work for their unique needs, defaulting to trends or aesthetics and ending up with shelves of products that never deliver.
PROBLEM
The problem isn't a lack of information; it's a lack of relevant information
Despite abundant reviews and user generated content, users still struggles to find hair-care products that work for their unique needs, defaulting to trends or aesthetics and ending up with shelves of products that never deliver.
RESEARCH
Nearly 80% of consumers say user-generated content influences their purchasing decisions. Yet during user interviews, participants consistently expressed frustration with the hair-care shopping experience. Hair is deeply tied to confidence, culture, and identity. When users are unable to properly care for their hair, participants reported that all three were affected. At the same time, the global hair-care market is projected to surpass $100 billion in the coming years, reflecting continued demand for hair-related products and services. As beauty e-commerce continues to grow, consumers are increasingly purchasing hair-care products online despite lacking personalized guidance or trusted community support.
RESEARCH
Nearly 80% of consumers say user-generated content influences their purchasing decisions. Yet during user interviews, participants consistently expressed frustration with the hair-care shopping experience. Hair is deeply tied to confidence, culture, and identity. When users are unable to properly care for their hair, participants reported that all three were affected. At the same time, the global hair-care market is projected to surpass $100 billion in the coming years, reflecting continued demand for hair-related products and services. As beauty e-commerce continues to grow, consumers are increasingly purchasing hair-care products online despite lacking personalized guidance or trusted community support.
71%
71%
of consumers feel frustrated
when a shopping experience is impersonal
of consumers feel frustrated
when a shopping experience is impersonal
90%
90%
of consumer are influenced by UGC
over other forms of marketing.
~60%
~60%
of consumers struggle to find answers about their haircare.
of consumers struggle to find answers
about their haircare.
of consumers struggle to find answers
about their haircare.
47%
47%
reported difficulty managing their hair
reported difficulty managing their hair
JOURNEY MAP
Understanding users' current struggles finding hair-care products that work for them
USER PSYCHOGRAPHIC
SOLUTION
Mop differentiates itself from platforms like Ulta Beauty and Sephora by prioritizing curation over quantity. Rather than overwhelming users with every available product, Mop delivers a personalized shopping experience tailored to each user’s unique hair needs through its AI-driven profile builder.
Beyond personalization, Mop emphasizes the importance of community and small businesses. Through community discussion spaces and small-business spotlights, the platform encourages users to discover products through trusted recommendations, shared experiences, and emerging brands that all align with the users profile, ensuring that every product and service a user interacts supports their hair journey.
SOLUTION
Mop differentiates itself from platforms like Ulta Beauty and Sephora by prioritizing curation over quantity. Rather than overwhelming users with every available product, Mop delivers a personalized shopping experience tailored to each user’s unique hair needs through its AI-driven profile builder.
Beyond personalization, Mop emphasizes the importance of community and small businesses. Through community discussion spaces and small-business spotlights, the platform encourages users to discover products through trusted recommendations, shared experiences, and emerging brands that all align with the users profile, ensuring that every product and service a user interacts supports their hair journey.
KEY FEATURES
AI-Profile Builder
Curated Products
Small business showcase
Community Page
Subscription Boxes
KEY FEATURES
AI-Profile Builder
Curated Products
Small business showcase
Community Page
Subscription Boxes
